Project 4 involved creating a print advertisement for a product of our choosing. I decided to use a picture of a Gatorade bottle that I took for the last project and did not use. I used the magic wand tool to cut the bottle out of the original picture and turned it into a colorful, abstract advertisement. Being a beginner at photoshop definitely made for some difficult challenges; however after playing around with the program and browsing the Internet for tips, I was able to get a better understanding of the program.
The three tools I used most were:
1. The Paint Brush –
To create the circles, I used several different brush sizes and opacity levels. For example, when I began painting the circles, I used a brush opacity around 60%. Once I created the first set, I added another layer. I then changed the color to something more saturated and changed the size of each circle. Manually creating each circle was slightly tedious, but it gave me more control over the layout. I also frequently used the paint bucket and eyedropper to get the same shade for various circles.
2. Layer Effects –
I played around the layer effects to create dimension. I used the inner shadow, drop shadow, and outer glow tools on the text and bottle. It was fun to see what each effect had on the layers and learn what each effect does the image.
3. Burn and Dodge Tools
I used these two tools on the Gatorade bottle. Initially, the bottle appeared flat due to the way the picture was originally taken. I wanted the advertisement to look like it had several layers to it. I used the burn tool to darken the left side of the bottle and the dodge tool to highlight the natural curves of the bottle.
In addition to those tools, I also used text and the outer glow and drop shadow effects. This project was definitely challenging, but I am thrilled that I created an advertisement that actually looks legitimate. After receiving feedback in class, I did go back and edit my project. I did not realize when you enter the size of the image you want to create, the outlined space that appears is that dimension — I thought you had to manually create another box to indicate the desired layout space. After realizing the mistake I made, I went back to photoshop and filled in the empty space with a background color, more circles, and increased the text size. Now it looks like it could be a full-page advertisement!